From 6 to 8 October 2026, EFI will join ProWine São Paulo, one of the leading B2B wine and spirits trade fairs in the Americas.
The 2026 edition marks a new chapter for the event. For the first time, ProWine São Paulo will occupy both the White and Blue pavilions at Expo Center Norte, bringing together more than 1,500 brands and an increasingly international audience.
Brazil is a strategic gateway to Latin America: according to ProWine, more than 50% of wine and spirits imported into Latin America goes through Brazil.
For EFI, being in São Paulo therefore means looking beyond Brazil itself and towards the wider opportunities emerging across the region.
Find us at stand O.17, white pavilion.
If you are attending Prowine São Paulo, come and meet the EFI team, discover our portfolio and explore new opportunities together.
See you in São Paulo.
