{"id":14760,"date":"2026-05-22T09:49:18","date_gmt":"2026-05-22T09:49:18","guid":{"rendered":"https:\/\/www.edoardofreddi.com\/?p=14760"},"modified":"2026-05-22T09:49:18","modified_gmt":"2026-05-22T09:49:18","slug":"italian-wine-export-2026-begins-with-signs-of-growth-2","status":"publish","type":"post","link":"https:\/\/www.edoardofreddi.com\/en\/osservatorio-efi-en\/italian-wine-export-2026-begins-with-signs-of-growth-2\/","title":{"rendered":"Italian wine export: 2026 begins with signs of growth"},"content":{"rendered":"\t\t
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A market consolidating after years of expansion<\/strong><\/p>

Italian wine enters 2026 after an extremely positive growth cycle. 2024 marked a historic record with approximately \u20ac8.1 billion in exports (+5.5%)<\/strong>, while 2025 closed at \u20ac7.7 billion (-3.7%)<\/strong>, accompanied by a slight contraction in volumes of -1.8% (approximately 2.1 billion liters)<\/strong>, according to Nomisma data.<\/p>

Rather than a negative sign, this is a phase of natural consolidation. In this context, the first months of 2026 show signs of stabilization and recovery, as evidenced by data from the EFI Observatory.<\/p>

Q1 2026: Positive Signs from the EFI Observatory<\/strong><\/p>

According to internal EFI data, the first quarter of 2026 shows growth for the network analyzed, with exports up 2% in value compared to Q1 2025<\/strong>, and volumes stable.<\/p>

The most significant finding is the continued growth even in a more selective global context, confirming the solid positioning of Italian wine on international markets.<\/p>

United States and Europe: Mature but Dynamic Markets<\/strong><\/p>

The United States remains the primary reference market, despite closing 2025 at approximately \u20ac1.76 billion (-9%)<\/strong>, according to data from Il Sole 24 Ore. EFI data indicate a stabilization of the market for Q1 2026 (between 0.5% and 1%<\/strong>), with particularly positive performances for the premium segments and sparkling wines (+5%).<\/strong><\/p>

In Europe, Germany maintained substantial stability in 2025 (+0.6% in value)<\/strong>, according to Il Sole 24 Ore data, while EFI data for Q1 2026 indicates moderate growth (+2%)<\/strong>. The United Kingdom, after a -3.9%<\/strong> decline in 2025<\/strong> (Il Sole 24 Ore data), is showing more dynamic signs of recovery, with estimated growth of +0.8%,<\/strong> driven by products with strong identity.<\/p>

Emerging Markets: Growth and New Trajectories<\/strong><\/p>

EFI data highlights significant growth in emerging markets. Brazil recorded a +3% increase in Q1 2026<\/strong>, while Vietnam grew by +5%,<\/strong> confirming the growing interest in Italian wine.<\/p>

Asia is also showing signs of recovery: despite China’s decline of over 20% in 2025<\/strong> (Nomisma data), the first quarter of 2026 shows a recovery (+1.5% according to EFI<\/strong>), with demand evolving toward more distinctive products.<\/p>

Premiumization and market polarization<\/strong><\/p>

The EFI Observatory confirms a clear trend: growth is increasingly driven by the premium segment. In the first quarter of 2026, this segment recorded growth of +3%,<\/strong> while the entry-level segment showed a more moderate performance (+1%).<\/strong><\/p>

Premium products now represent 20%<\/strong> of total EFI exports, up from 15%<\/strong> in 2025, highlighting a structural shift in demand.<\/p>

Sparkling and White Wines Drive Growth<\/strong><\/p>

Sparkling wines remain among the most dynamic categories, with growth of +6% in Q1 2026<\/strong>, continuing a trend that saw them already account for 28.4%<\/strong> of Italian exports in 2024.<\/p>

White wines also recorded growth (+1.5%),<\/strong> while red wines maintained good stability (0.5%)<\/strong>, with better performance in the high-end segments.<\/p>

Outlook 2026: More Selective but Structural Growth<\/strong><\/p>

According to the EFI Observatory, 2026 is expected to be a year of growth, with an estimated increase of between +8%<\/strong> and +12%.<\/strong> Emerging markets will continue to gain weight (+18%),<\/strong> while mature markets will offer stability and opportunities for qualitative development.<\/p>

Italian wine thus confirms its ability to evolve, strengthening a growth model based on value, positioning, and international recognition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A market consolidating after years of expansion Italian wine enters 2026 after an extremely positive growth cycle. 2024 marked a historic record with approximately \u20ac8.1 billion in exports (+5.5%), while […]<\/p>\n","protected":false},"author":2,"featured_media":14742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[105,92,106,93,98,108,95,84,103,90,94,107,88,89,104,97,96,102,87],"class_list":{"0":"post-14760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-osservatorio-efi-en","8":"tag-edoardo-freddi","10":"tag-edoardo-freddi-international","12":"tag-efi","13":"tag-efi-observatory","15":"tag-export","16":"tag-made-in-italy","18":"tag-osservatorio-efi","20":"tag-vino","21":"tag-vino-italiano","23":"tag-wine-export","24":"tag-wine-news","26":"tag-wine-trade"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts\/14760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/comments?post=14760"}],"version-history":[{"count":1,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts\/14760\/revisions"}],"predecessor-version":[{"id":14761,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts\/14760\/revisions\/14761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/media\/14742"}],"wp:attachment":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/media?parent=14760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/categories?post=14760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/tags?post=14760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}