{"id":14932,"date":"2026-05-25T15:15:46","date_gmt":"2026-05-25T15:15:46","guid":{"rendered":"https:\/\/www.edoardofreddi.com\/?p=14932"},"modified":"2026-05-25T15:21:39","modified_gmt":"2026-05-25T15:21:39","slug":"the-new-project-efi-fine-wines","status":"publish","type":"post","link":"https:\/\/www.edoardofreddi.com\/en\/news-en\/the-new-project-efi-fine-wines\/","title":{"rendered":"The new project: EFI Fine Wines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14932\" class=\"elementor elementor-14932 elementor-14931\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-314d0493 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"314d0493\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc8e129 elementor-widget elementor-widget-text-editor\" data-id=\"6fc8e129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4768\" data-end=\"4910\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EFI<\/span><\/span> Fine Wines is born, a selective project redefining the global positioning of ultra-premium Italian wine.<\/p><p data-start=\"4912\" data-end=\"5131\">Four iconic wineries lead the launch: Michele Satta, San Leonardo, Monteverro and Montevetrano. The aim is to build an international platform that elevates rare bottles and strong identities across more than 70 markets.<\/p><p data-start=\"5133\" data-end=\"5321\">The project is built on four pillars: heritage, ultra-premium positioning, international recognition and ESG sustainability. EFI Fine Wines is not just distribution \u2014 it is value creation.<\/p><p data-start=\"5323\" data-end=\"5511\"><em>\u201cThis is not a commercial project, it is a cultural and strategic platform,\u201d<\/em> says CEO Edoardo Freddi. <em>\u201cWe bring Italian wine into the most exclusive contexts with a contemporary language.\u201d<\/em><\/p><p data-start=\"5513\" data-end=\"5563\">A new standard. A new positioning. A new ambition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EFI Fine Wines is born, a selective project redefining the global positioning of ultra-premium Italian wine. Four iconic wineries lead the launch: Michele Satta, San Leonardo, Monteverro and Montevetrano. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[105,106,193,99,194,103,192,191,190,188,189,100,104,97,102,101],"class_list":["post-14932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-edoardo-freddi","tag-edoardo-freddi-international","tag-efi-fine-wines","tag-export","tag-fine-wines","tag-made-in-italy","tag-michele-satta","tag-monteverro","tag-montevetrano","tag-new-project","tag-san-leonardo","tag-vino","tag-vino-italiano","tag-wine-export","tag-wine-news","tag-wine-trade"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts\/14932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/comments?post=14932"}],"version-history":[{"count":4,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts\/14932\/revisions"}],"predecessor-version":[{"id":14945,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts\/14932\/revisions\/14945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/media\/14935"}],"wp:attachment":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/media?parent=14932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/categories?post=14932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/tags?post=14932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}