{"id":14962,"date":"2026-05-25T15:30:32","date_gmt":"2026-05-25T15:30:32","guid":{"rendered":"https:\/\/www.edoardofreddi.com\/?p=14962"},"modified":"2026-05-25T15:35:45","modified_gmt":"2026-05-25T15:35:45","slug":"guido-baldeschi-balleani-joins-efi-fine-wines","status":"publish","type":"post","link":"https:\/\/www.edoardofreddi.com\/en\/news-en\/guido-baldeschi-balleani-joins-efi-fine-wines\/","title":{"rendered":"Guido Baldeschi Balleani joins EFI Fine Wines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14962\" class=\"elementor elementor-14962 elementor-14961\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-314d0493 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"314d0493\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc8e129 elementor-widget elementor-widget-text-editor\" data-id=\"6fc8e129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6389\" data-end=\"6556\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Edoardo Freddi International<\/span><\/span> strengthens its strategic structure with the appointment of Guido Baldeschi Balleani as Chief Strategy Officer of EFI Fine Wines.<\/p><p data-start=\"6558\" data-end=\"6747\">An internationally trained profile from Bordeaux, with experience at Tenuta San Guido and Ch\u00e2teau L\u2019\u00c9vangile, bringing deep expertise in positioning, global markets and commercial strategy.<\/p><p data-start=\"6749\" data-end=\"6896\">His role will be central: market development, positioning optimisation, pricing strategy and brand equity protection across international contexts.<\/p><p data-start=\"6898\" data-end=\"7005\"><em>\u201cA decisive step in consolidating EFI as a global benchmark for premium Italian wine,\u201d<\/em> says Edoardo Freddi.<\/p><p data-start=\"7007\" data-end=\"7056\">Strategy, vision and control: a new phase begins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Edoardo Freddi International strengthens its strategic structure with the appointment of Guido Baldeschi Balleani as Chief Strategy Officer of EFI Fine Wines. An internationally trained profile from Bordeaux, with experience [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[105,106,193,99,194,200,103,188,100,104,97,102,101],"class_list":["post-14962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-edoardo-freddi","tag-edoardo-freddi-international","tag-efi-fine-wines","tag-export","tag-fine-wines","tag-guido-baldeschi","tag-made-in-italy","tag-new-project","tag-vino","tag-vino-italiano","tag-wine-export","tag-wine-news","tag-wine-trade"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts\/14962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/comments?post=14962"}],"version-history":[{"count":4,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts\/14962\/revisions"}],"predecessor-version":[{"id":14975,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/posts\/14962\/revisions\/14975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/media\/14965"}],"wp:attachment":[{"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/media?parent=14962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/categories?post=14962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edoardofreddi.com\/en\/wp-json\/wp\/v2\/tags?post=14962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}