Guido Baldeschi Balleani joins EFI Fine Wines

Edoardo Freddi International strengthens its strategic structure with the appointment of Guido Baldeschi Balleani as Chief Strategy Officer of EFI Fine Wines.

An internationally trained profile from Bordeaux, with experience at Tenuta San Guido and Château L’Évangile, bringing deep expertise in positioning, global markets and commercial strategy.

His role will be central: market development, positioning optimisation, pricing strategy and brand equity protection across international contexts.

“A decisive step in consolidating EFI as a global benchmark for premium Italian wine,” says Edoardo Freddi.

Strategy, vision and control: a new phase begins.