EFI Fine Wines is born, a selective project redefining the global positioning of ultra-premium Italian wine.
Four iconic wineries lead the launch: Michele Satta, San Leonardo, Monteverro and Montevetrano. The aim is to build an international platform that elevates rare bottles and strong identities across more than 70 markets.
The project is built on four pillars: heritage, ultra-premium positioning, international recognition and ESG sustainability. EFI Fine Wines is not just distribution — it is value creation.
“This is not a commercial project, it is a cultural and strategic platform,” says CEO Edoardo Freddi. “We bring Italian wine into the most exclusive contexts with a contemporary language.”
A new standard. A new positioning. A new ambition.
